Tuesday, November 15, 2011

Target Audience

Age, gender and class.
In order to establish the age range in which we target our audience, we needed to consider what age group visits the cinema most frequently. The average teenager visits the cinema at least once every two months, and watches already released films at a minimum of once a week from different types of media such as television (sky box office) or on DVD. After interviewing people within the age range of 30-50, i've come to a conclusion that the majority of older audience members, do not go the cinema as frequently, and watch less released films at home in comparison to teenagers. Therefore teenagers might be able to relate to the protagonist

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